Your Independent
     Insurance Specialists

About Us

Diversify Insurance, Inc. provides independent insurance planning to thousands of individuals and companies throughout the western United States. When choosing any type of insurance, we believe that an insurance specialist should research the entire market to find the appropriate plan and rates for you and your family or business. At Diversify Insurance, Inc. we are not limited to offering you only one insurance company’s products. We represent over 200 of the nation’s top rated carriers, which allows us to find a solution that is in your best interest.

Insurance planning plays an important role in protecting you, your family and your business’ hard earned assets. It is our responsibility to provide you with the education necessary so that you can find the insurance coverage that best meets your needs. When you work with Diversify Insurance, Inc. and their team of insurance specialists, you will experience the difference it makes to work with a knowledgeable professional who is truly your partner and advocate. Our reputation has allowed us to become the Endorsed Local Provider for The New York Times Best Selling author Dave Ramsey and the Utah State Bar Association. We look forward to working with you and are committed to your success.

Diversify Insurance, Inc. is a subsidiary of Diversify, Inc. To learn more about additional products and services offered through Diversify, Inc. and the Diversify Group of companies visit

Dave Ramsey Endorsed Local Provider

Dave Ramsey is a New York Times Best Selling author and a nationally recognized talk show host, TV personality and expert on achieving financial peace. Daniel J. Luke, founding partner of Diversified Financial Planning, Inc., is Dave’s Endorsed Local Provider for investments, health insurance and long term care insurance in the Utah, Idaho and Wyoming region. Dan and his team have been working with Dave Ramsey fans since 2001 and are advocates of his time tested strategies and financial steps. To learn more about Dave Ramsey’s suggestions on how to purchase insurance, click on the DAVE’s Do’s and Don’ts of Insurance link below.


Dave Ramsey's Do's and Don'ts of Insurance